Point S Canada has held its first annual congress on 1st and 2nd June in Quebec. On this occasion, Mr Fabien Bouquet, CEO of Point S international HQ & Point S North America, announced a fantastic growth for Point S in North America!
Indeed in 1 year the Canadian and American Master Franchisees (respectively Unimax group and Tire Factory group) have already rebranded 290 points-of-sales with the Point S CI among the 800 retail locations both networks are representing.
They plan to rebrand 60 more with the end of the year to reach 350 revamped points-of-sale in total. “We are very proud of the work made by our North-American colleagues”, declares Fabien Bouquet. “The rebranding of their points-of-sales is very qualitative and we are glad to see that our banner is so well represented on the American continent.” The CEO of Point S Development also underlines the achievement of Point S North America in the marketing and purchasing domains with efficient advertising campaigns in various media using the International communication claim of the trademark: “No Stress, with Point S” associating in these sell-out campaigns, through a trade marketing program, the Point S preferred suppliers and their brands.
With these achievements Point S is ahead of its development plan on this continent and confirms its objective to become the 3rd biggest independent tire dealer network in America within 2020.