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Point S Development creates a new subsidiary in Italy

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Point S Development, the Point S International HQs, announces the creation of a new subsidiary in Italy, Point S Italia, to replace its former licensee in this market.

Fabien Bouquet, Point S Development MD and Point S Italia administrator, is mentioning: “We have great ambition in Italy to reach at mid-term a critical mass of 300 points of sales by meeting the expectations of the Italian independent tyre dealers who are looking to support their retail profitability through our program. Our new local HQs and team will act as a purchasing and marketing group with a particular focus on implementing our marketing policy to support the sell-out of our members as well as a new version of our IT ordering B2B system in cooperation with some of our International key suppliers looking to benefit from our network development. We see the Italian tyre market being in a mutation phase with a coming consolidation in the distribution, Point S is offering the best retail program for the Italian tyre dealers who want to keep their entrepreneurship independency in this market context benefiting from the know-how and strength of the biggest European dealer network.”