Point S announces its entrance into the Canadian market by signing an agreement with the Canadian Group Pneus Unimax.
Unimax is owned by 77 independent tyre dealers who manage 133 Points of sales under the Unipneu banner. Founded in 1979 in the Quebec region the group became a leading player, with an annual sales of 2 Million tyres, thanks to a consistent multi brand approach and a strong logistic organization with 4 warehouses across Canada.
By joining Point S, Unimax is planning to complete its coverage in the Quebec region and to accelerate its expansion in all the Canadian market.
Bruno Leclair, President of Unimax, declared: « Our decision to enter into an agreement with Point S became obvious after the meetings we have had for the past months with the international headquarters of Point S. Indeed, we share with Point S the same company culture through the independent status of our members who are also our shareholders. We have also been impressed by the cohesion and international vision shared by all the national Point S managers we met. Even if they are working in different markets with their respective local specificities they are all sharing a common strategy and supply policy. Our interest in being the Point S Master Franchisee for Canada was also motivated by the international image and recognition of Point S we will use to expand our network with a long term target to represent 300 retail outlets ».
Point S is now covering 27 countries with over 2.500 retail outlets and an annual sales volume of 15 million tyres.