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Point S signs master franchise agreement for Philippines

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2018.03 POINTS PHILIPPINES1

20 March, 2018, Manila, Philippines– Point S continues its push to be the first truly global tyre company by signing on the Philippines market. Philippines, is an archipelagic country in South East Asia situated in the western Pacific Ocean with 7,641 islands.

This significant step of having Philippines come on board as the next country following India and Malaysia, will significantly increase Point S’s footprint in the Asian, and global tyre landscape. Philippines with Point S, will also now have a tyre-focused retailing franchise in the market to deliver consistent quality service and image.

Mr. Fabien Bouquet (Chief Executive Officer, Point S Development), and Mr. Dunkirk Cabalza (Chief Operations Officer, MPI) signed on the dotted line, at the signing ceremony witnessed by Adrian Smiechowski (Director of business development, Point S Development), Ler Hwee Tiong (Chief representative, Point S Asia), and Mr. Johann S. Lim (Representing Mr. Joseph Teh Lim).

“We came to Asia, with little expectations but huge ambition, and this day marks yet another milestone for the Point S group, signing on Philippines as the next market to represent Point S, and be a new member of our Point S family- which is truly how we see ourselves, a big and enterprising family with a united goal to position ourselves as the independent global tyre company”, says a jubilant Fabien Bouquet.

“MPI is already a significant player in the tyre distribution market, but a strong Point S retail brand means deeper penetration into the Philippines market, and at the same time engages the consumer market”, says Mr. Joseph Teh Lim (President, MPI).

Dunkirk Cabalza added, “I was fortunate to attend the Point S France members’ conference in Tel Aviv in January and appreciates how Point S became such a significant player- the sense of camaraderie and purpose really attracted me”.